Kutoof is an Arabic word with meaning of synergy and helping. Kutoof Cybersecurity is a startup company based in Riyadh.
The project involved creating the design elements of the visual identity: logo, unique Arabic typography, colors, elements & patterns, and the design of basic stationery and other branded collaterals.
Client: Kutoof Cybersecurity. | Sector: Startup - Cybersecurity | 2023©
The design concept started with taking advantage of the 2 “O”s in the English Name and also the 2 circles of 2 consecutive Arabic letters, forming 2 shapes to convey the idea of synergy derived from the name meaning. Turning the first circle to a rounded square gave the icon a more unique look and the shape of a lock turned 90° serving the sector of the brand. The Diagonal lines on either edges provided a sense of an intertwined circuit.
