Phaedra Clinics is a wellness and beauty center based out of Yanbu, Saudi Arabia, specialized in dental, dermatology & laser services. 

The logo icon appears to be stylized letters "P" & "H" that is formed by connecting two circles & three lines. The circles are arranged in a way that suggests a flowing, continuous movement representing the seamless flow of services under the 3 specializations. The overall design is minimalist and modern, with a focus on clean lines and simple shapes reflecting the brand's values.

The project involved creating the full visual identity: logo, colors, elements & patterns, and the design of basic stationery & other branded collaterals (with templates), and environmental branding system.

Client: Phaedra Clinics           |            Sector: Startup - Healthcare                |               2021©